Using a book trailer to present eLearning textbooks can stimulate emotion and motivate prospective students to take action.
The uplifting music in the promotional video creates an inviting persona around the online course.
Screen captures of learning management systems (
LMS) make promotional videos interactive and personal.
Prospective students get a firsthand experience of how the online course looks and feels.
Presenting prospective students with an inside look at online course content gives eLearning platforms credibility.
Showing students the online learning process in action and the delivery method of
educational content makes the course feel more authentic.
After watching a promotional video, prospective students can feel more confident in the online learning program and enroll without hesitation.
Promotional videos give students a brief overview of the entire textbook and communicate learning objectives.
Providing this information upfront shows prospective students how course content is relevant to their field of study.
This knowledge helps prospective students understand the importance of specific courses and aids them in course selection.
Promotional videos improve prospective students' educational experience and guide them toward the skills needed to excel in their careers.
